Maybe it's time for some digital marketing?"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." – Philip Kotler. Contact Promethean for a better digital marketing solution!
Search Engine Optimisation (SEO) is the art of making your web pages rank well in the search engine results. Ideally, you want to be on the first page. We believe the best outcomes will be achieved by using White Hat (ethical) optimisation methods. These techniques offer the highest probability of lasting improvements.
Online advertising can increase sales dramatically. We usually use Google AdWords, and/or Facebook Ads, and/or advertise on niche websites. The coolest thing about online advertising is that it provides precise targeting and measurable results. This enables us to continuously improve online advertising campaigns.
A business’s lists of leads and customers are among its most valuable assets. Your website can be used to grow your lists dramatically. Furthermore, you can send a series of automated emails which are personalised to match the unique needs of the individuals on your lists. Email conversion rates can be amazing!
An affiliate program enables you to pay other websites to refer visitors. You can pay per click, per lead, or per sale. This technique is most effective when there are high traffic websites (eg. blogs) in your niche that do not compete directly with your brand. It can also be used to reward existing customers who refer new business.
Social media can drive traffic and shape opinions. It can have a dramatic influence on a brand, for better or worse. Any company that’s serious about branding, should also be serious about social media management. It’s an essential part of any well-rounded marketing strategy, and should be managed by someone who is expert in this field.
Amazon will soon be in Australia and is likely to dominate online retail. Fortunately, local businesses will be able to sell on Amazon. Early adopters will have a massive advantage over latecomers. Promethean is one of the few Australian digital marketing agencies with experience managing and growing Amazon sales.